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Distributor PC revenues continue to rise

London, 13th November 2017 – Western Europe’s largest distributors saw PC revenues continuing to rise in October 2017 after a significant increase in the third quarter, according to data published by CONTEXT, the European IT market research company.

Revenues from PC sales were up by +11% year-on-year – to just over €1 billion – during October, and this was on the back of +9% growth during the third quarter. The ongoing increase continues to be driven by year-on-year rises in distributors’ average PC sell prices (ASPs), which have increased enough to compensate for a decline in volume sales.

Across Western European distribution, PC ASPs in October 2017 stood at €581, up +18% on the same period last year. This rise began around then and is a result of the effects of currency fluctuations, the need for vendors to offset rising component costs and a product-mix shift toward higher-value items such as gaming systems and high-performing notebooks.

“While the PC price rises we’ve seen across distribution over the past year have recently begun to level off sequentially, they still show a significant increase when looking at a year-on-year comparison”, said Marie-Christine Pygott, Senior Analyst at CONTEXT. “In October, PC prices were up year-on-year across all countries, and in most countries this led to PC revenue growth in distribution despite weaker volume performances.”


 Country October 2017 Y/Y PC Revenue growth
 Germany 14.8%
 United Kingdom 12.8%
 Italy 14.3%
 Spain 16.5%
 France -2.2%
 Poland -12.5%
 Switzerland 15.1%
 Netherlands 3.6%
 Portugal 20.7%
 Denmark 19.9%
 Austria 11.9%
 Belgium 6.4%
 Norway 25.9%
 Ireland 18.5%

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