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Ultra-large and interactive screens continue to drive European sales of large format displays

Volume sales of large format displays through Western Europe’s largest distributors increased significantly in Q1 2017, rising by +29% year-on-year, according to the latest data published by CONTEXT, the European IT market analysis company.

Displays with screen size greater than 55″ have been key to this growth: sales in this segment increased by +56% and gained 40% of the market share, seven points more than in the same period the previous year.

“Interactive large format displays have also been major contributors to the Q1 2017 sales increase with an overall growth in sales of +122% year-on-year”, said Lachlan Welsh, Senior Analyst at CONTEXT. “The market share of displays with touch screens grew significantly and now stands at 16% compared to 9% in Q1 2016.”

Following price increases in Q3 2016, Q1 2017 saw a seasonal fall, with prices decreasing by – 5% when compared to the previous quarter; however, they were still 10% higher year-onyear, with an average price of 1250 euros. Price increases have been driven by a product-mix change towards the more expensive 55″-plus and interactive displays.

In terms of vendor performance, Samsung retained its No. 1 position with a 44% share of the total market, having registered year-on-year growth of +18% for the period. LG and NEC completed the top three, with shares of 11% and 9.5% respectively.


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