Thursday, October 16 – BARCELONA
Thursday, October 29 – MADRID
The rate of adaptation to technology is becoming faster by the natives and digital immigrants this is causing that business is going always one step behind their demands and expectations. The speed and flexibility have become a “MUST” for organizations in an environment where the “on” and “off” are part of one and the same experience. The omnichannel assumed as given by the distribution main challenge for the coming years and therefore the conversion of retail digital retail is an inevitable and irreversible. About this “simple” theoretical basis many of the changes that are occurring and will occur in the future, will profoundly affect to manufacturers and retailers.
Download the full program and registration form
If you are a MELCO – Business Club member, ask for your invitation to:
- Company Profile: Manufacturers / Importers, Wholesalers,
Distributors and retailers “pure players” Purchasing Group,
Cooperatives and any other operator in the sector
- Attendance profile: President, CEO, Managing Director
and Directors of the areas of e-Comm, Retail,.
Marketing / Sales / Sales, Business Development and Operations.
- Barcelona (AECOC):
Ronda General Mitre, 10
- Madrid (Centro de Formación de AECOC):
Pº de la Castellana, 135 – 7ª Planta
9:30h. Welcome coffee.
Carlos Torme. Market Development Manager, AECOC
Alberto Alonso. Managing Director, AUDE BUSINESS EVENTS
THE ROLE OF INTERNET IN THE PURCHASING PROCESS
Jorge Catalá. Retail Industry Head, GOOGLE
ADAPTING THE BUSINESS TO CONSUMER
Luis Krug. Founder, INCUBOUT / Managing Director, PIXMANIA
SUCCESS STORIES IN IMPLEMENTATION OF STRATEGIES ON-LINE AND OMNICHANNEL
Susana Voces. Sales Director Europe, EBAY
BUSINESS OPPORTUNITIES FOR PROXIMITY RETAIL IN THE DIGITAL ENVIRONMENT
Marcos García Esteban. Managing Director, RETAIL MARKETING TEAM
Attendees can request a detailed evaluation report, aimed at SMEs, of the website of their companies and a list of recommendations to optimize their online presence.