jornada

“Digital Retail”

Thursday, October 16 – BARCELONA

Thursday, October 29 – MADRID

The rate of adaptation to technology is becoming faster by the natives and digital immigrants this is causing that business is going always one step behind their demands and expectations. The speed and flexibility have become a “MUST” for organizations in an environment where the “on” and “off” are part of one and the same experience. The omnichannel assumed as given by the distribution main challenge for the coming years and therefore the conversion of retail digital retail is an inevitable and irreversible. About this “simple” theoretical basis many of the changes that are occurring and will occur in the future, will profoundly affect to manufacturers and retailers.

Download the full program and registration form

If you are a MELCO – Business Club member, ask for your invitation to:

ehernandez@aude-events.com

Addressed to:

  • Company Profile: Manufacturers / Importers, Wholesalers,

    Distributors and retailers “pure players” Purchasing Group,

    Cooperatives and any other operator in the sector

  • Attendance profile: President, CEO, Managing Director

    and Directors of the areas of e-Comm, Retail,.

    Marketing / Sales / Sales, Business Development and Operations.

Locations:

  • Barcelona (AECOC):

    Ronda General Mitre, 10

  • Madrid (Centro de Formación de AECOC):

    Pº de la Castellana, 135 – 7ª Planta

PROGRAM

9:30h. Welcome coffee.

OPENING

Carlos Torme. Market Development Manager, AECOC

Alberto Alonso. Managing Director, AUDE BUSINESS EVENTS

THE ROLE OF INTERNET IN THE PURCHASING PROCESS

Jorge Catalá. Retail Industry Head, GOOGLE

ADAPTING THE BUSINESS TO CONSUMER

INTERCONNECTED 24×365

Luis Krug. Founder, INCUBOUT / Managing Director, PIXMANIA

Brunch Break.

SUCCESS STORIES IN IMPLEMENTATION OF STRATEGIES ON-LINE AND OMNICHANNEL

Susana Voces. Sales Director Europe, EBAY

BUSINESS OPPORTUNITIES FOR PROXIMITY RETAIL IN THE DIGITAL ENVIRONMENT

Marcos García Esteban. Managing Director, RETAIL MARKETING TEAM

13:30h. Closing

Attendees can request a detailed evaluation report, aimed at SMEs, of the website of their companies and a list of recommendations to optimize their online presence.