NEW TIMES, NEW ROADS 

Melco, as a reference event in the Iberian market of consumer electronics, digital entertainment and small household appliances, is constantly striving to adapt to the evolution of the market and the needs of the sector.

For that reason, the next edition of the Business Club will address new objectives that aim to improve the efficiency of the call, increasing the value for participating companies.

Times change, and companies must open new paths for the development of their business and therefore, Melco  will work in two lines that will reinforce its leadership.

DISTRIBUTION CHANNEL 

The characteristics of the Spanish market, which has a high capillarity and geographic dispersion of the points of sale, mean that the importance of the network of resellers operating in the Iberian Peninsula occupies an increasingly relevant place in the value chain.

For this reason, Melco redefines the profile of visitors to the event, inviting regional wholesalers to participate as visitors. The purpose of the proposal is to facilitate contact with the most relevant executives of the supplier companies participating in the event and also to be able to see first-hand the most recent market launches.

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RETAIL RESALERS   

INTERNATIONALIZATION 

On the other hand, the organizers of Melco assume the challenge of increasing the offer of international brands.

The increase of participants from outside our borders will cover two relevant needs. On the one hand, it will help international companies to know in first person the characteristics of the Spanish market by facilitating contact with the most important buyers of the Iberian Peninsula.

And on the other hand, it will boost the commercial relations between the international exhibitors and the first line wholesalers participating in the event, which will benefit both, thanks to the expansion of these brands in the Iberian market.

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INTERNATIONAL VILLAGE