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Everything ready for the celebration of Melco at the Palacio de Congresos de Zaragoza

Melco, all ready for the celebration of its fifth edition at the Palacio de Congresos de Zaragoza.

The new headquarters will allow to boost even more efficiently its value of Business Club.

More than 60 brands will present their latest developments in consumer electronics and small household appliances.

The reference of the retail channel to be held in Zaragoza on June 6 and 7 will feature top-of-the-line conferences developed by CONTEXT and GfK content partners.

The fifth edition of Melco moves its headquarters to the city of Saragossa, in particular, to the Palace of Congresses of the Aragonese capital. With the change, Melco recovers the itinerant spirit that had in its beginnings and will facilitate the visit of retailers of the axes Madrid-Barcelona and North-Levante.
The decision to use the modern and functional Palacio de Congresos de Zaragoza, is also due to the perfect combination that it offers for the reinforcement of networking between suppliers and retailers, once it is located a few steps from the Hotel where they will stay both Invited buyers as exhibiting companies.
In the Aragonese capital will be gathered more than 60 companies providing the electro channel, which will receive more than 120 buyers. The organization hopes to overcome the celebration of more than 1,000 meetings in two days.
The 2017 edition will again include the participation of the prestigious consultants CONTEXT and GfK, who will hold two interesting conferences for the participants in the event.
Elena Toribio, Business Manager of the Technology Division of GfK, will develop the conference “From the niche to the Mainstream” where she will review the range of possibilities of strategic positioning of the technology companies that operate in the retail channel.
For its part, Elena Montañés, Country Manager for Spain and Portugal of CONTEXT, will provide completely updated information on the product categories that apparently have a greater projection in the coming months at the conference “Emerging Technologies – Virtual Reality and Smart Home “Reality or a dream?”
Melco, again becomes the most important annual event for the new technology retail channel and PAE, and this time will facilitate access to the exhibition to all physical and online retail outlets that are accredited on the page Web of the contest. The applications will undergo a process of validation of their activity by the organizers, who will continue to ensure that the applicant companies meet the required requirements.

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